We take on roughly 10 clients a year. Being selective is the point, not a limitation.
Most agencies say yes to almost anyone who can pay. We don't, on purpose. A client who isn't the right size or shape for how we work ends up unhappy no matter how good the work is - and every mismatched account is time taken away from the clients who are the right fit. Stating this upfront saves everyone a discovery call.
We'd rather turn away a client who isn't the right fit than take the fee and deliver work that doesn't move their business. It's bad for them, and it's bad for the roughly ten clients we do take on, since every mismatched account is time pulled from the right ones.
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