Varna Labs
Varna Labs is a portfolio of websites we own and operate - real domains, real money, real risk, ours. Every method that reaches a client proposal has already run here.
There's a problem with the agency model nobody likes to say out loud: most agencies learn on their clients. A new tactic appears, someone reads a study, it goes into the next proposal - and the client's site becomes the test environment, with the client's traffic and the client's quarter absorbing the downside if it doesn't work.
We'd rather absorb that ourselves. When we want to know whether a heavier schema implementation moves AI citation, or whether a rank-and-rent model actually works in a Baltic market nobody's tested it in, we test it here first - on a domain where the only person who loses money if we're wrong is us.
The experiments that work, and the ones that don't. An experiment log where everything succeeds isn't an experiment log - it's a marketing page.
Owned & operated by Varna SEO Agency
Lead generation · Latvia · Launched August 2026
A construction-services rank-and-rent marketplace - pages rented to local service providers for lead generation. Just launched - this one you can watch develop in real time.
The methods we run here are the same ones we bring to client work. Start with a free report on whether ChatGPT, Perplexity and Google AI Overviews currently cite your brand.
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