Case Study
Sportswear and equipment retail (e-commerce)
Sport Tek had no website at all when the engagement started - sales ran entirely through physical shops. We built their first online presence from scratch on Magento.
UK sportswear is a heavily contested retail category, and Sport Tek was entering it from zero online presence against established e-commerce competitors.
Built the Magento storefront, created the full initial content set, ran keyword research, and iterated on rankings and content over the course of the engagement.
Several of the keyword terms Sport Tek most wanted to rank for never got there - competition in the category was too established to move on every front.
Organic traffic grew from zero to 13,944 monthly visits by 2016. Overall sales - combining the new online channel with existing physical-shop sales - roughly tripled over the same period. That figure reflects the addition of an entirely new sales channel as much as it reflects organic growth within it, which is worth stating plainly rather than implying the multiplier came from SEO alone.
Source: Google Analytics (traffic), client-reported figures (sales).
No client contact remains available for a quote - Sport Tek was sold in 2016.
Not applicable - the engagement concluded in 2016, and the company has since been sold.