VVN (Viss veikaliem un noliktavām)

The situation

VVN - “Viss veikaliem un noliktavām,” Latvian for “Everything for Shops and Warehouses” - manufactures and supplies shelving, racking and equipment for warehouses, shops and industrial premises across the Baltics and Scandinavia. By 2021 they were already selling into all six markets, but the site told a different story: an ageing Laravel 7.2 build, roughly 69% duplicate content across the market versions, catalogue images pulled straight from old print materials, no schema markup, most pages missing meta descriptions and alt text, and PageSpeed scores under 60 on desktop and 47 on mobile. Several non-Latvian market pages sat effectively empty.

Why it was hard

Two things made this a genuinely large job rather than a quick cleanup: the sheer surface area - more than 3,000 pages to audit and fix across six market domains - and the fact that the non-Latvian content had been produced through machine translation, which read poorly enough to undermine trust with native speakers in each market.

What we did

Technical rebuild. Rebuilt the Latvian site - with Russian and English versions - on WordPress, bringing load times down to 1.8s desktop / 1.9s mobile and passing Core Web Vitals. Added schema markup, meta descriptions and alt text sitewide, rewrote the duplicate content, integrated an llms.txt file, and stood up a blog.

Market sequencing. A small Finnish test ran early on. From 2022, the primary focus shifted to proving out the technical foundation on the Latvian market before extending it further.

GEO layer. Started roughly a year ago. Independent tracking now places VVN in the third-most-cited position for their niche in Latvia.

What didn’t work

Not every keyword performed as expected, and some content had to be reworked around different terms than originally planned. Growth on social channels - particularly YouTube and Facebook - has lagged the site work and remains an open problem.

The numbers

GA4’s platform migration means reliable session data only extends back to mid-2023. Comparing the first half of 2024 to the first half of 2026: total sessions grew from 24,989 to 53,628 (+115%), with organic search sessions specifically up from 6,880 to 9,295 (+35%).

Google Search Console (Apr 2025 – Jul 2026): 16.8K clicks, 578K impressions, 2.9% average CTR, average position 13.5.

Email subscriber base grew from 18,211 (2021) to 53,742 (today), on a weekly newsletter cadence.

Ranked keywords grew from 341 in 2021 to 1,068 today - roughly 3x.

Source: GA4, Google Search Console, SendGrid.

In their words

“Andis is a very punctual, precise and knowledgeable specialist in his spectrum, with whom can cooperate very easily and well. Performs his work conscientiously, is able to set priorities independently, as well as explains all the necessary nuances and the specifics of his work.”

Rolands Bartaševičs, Project Manager, VVN

What’s next

Continued GEO optimization work, and moving the Estonian, Lithuanian and Finnish sites onto the same new WordPress foundation the Latvian site now runs on.