Gather a base of followers

If you’re gathering a base on a third-party platform, don’t be surprised if they remove you or limit your reach. The best way to combat this is to build your base of email subscribers.

Because as long as your readers are subscribed to you, you can reach them at any time.

How do you build a subscriber base?

You need two ingredients: traffic and something of value. If you’ve followed the advice in this post, you probably already have some traffic on your blog.

The next step is to encourage readers to subscribe to you. To do this, you need to offer something in return for subscribing.

When people like your article (they’ve finished it!), you can offer them more similar content in their inboxes.

Or you can offer a free eBook, PDF version of the article, email course, etc.

Get creative, and you’re sure to devise an option that works best for you.

Promote content in online communities

Your audience communicates in themed communities. These include Facebook groups, Instagram, Slack, Reddit, and forums.

Establish a relationship with the group administrator. And publish helpful content of your own.

If you want to start getting traffic, write on more than just your blog. Use the authority and subscribers of other blogs to attract traffic and links, and build your brand.

But you may ask: Why should anyone publish you?

It’s simple. The most popular blogs are built around good content. But it’s hard to create good content all the time. So if you offer to write a good article for them for free, why should they turn you down?

Most people look for guest post opportunities in the same way.

They use the advanced search operators in Google:

  • [your topic] “write for us.”
  • [your topic] “become an author.”
  • [your topic] “guest article”
  • [your topic] “guest post.”
  • [your topic] inurl: contribute

That’s how you can find blogs that are actively looking for writers for the blog.

But don’t get hung up on just sites with “write for us” pages.

If your blog already has articles on relevant topics, they’ll probably be happy to accept a guest post on a similar topic, even if they don’t have a separate guest post page.

Update old content

The longer you blog writing, the more your thoughts, opinions, and knowledge will change. You’ll learn more about your industry, learn new things, and improve your blog writing style.

You’ll do your audience a good service if you update your old content with new knowledge and ideas.

Plus, updating old content is good for SEO, too. See our complete guide to SEO-optimized blog posts for a deeper dive on content refresh strategies.

Think about it: your competitors may try to move you even if you’re number one.

Or Google might push you a bit if they think your content is outdated. So you have to keep your content fresh and up-to-date.

With Google Analytics, you can easily find pages with decreasing traffic.

This often happens because some of your content has become irrelevant (e.g., screenshots, statistics, links, year in the header, etc.).

You can solve this by updating the obsolete parts. However, sometimes you will find that you may need to rework the article completely.

Take notes

Make a habit of taking notes while reading books or articles, watching movies, and listening to lectures. This will help you when you sit down to write your next article.

Write every day

To write well, you must practice often. It doesn’t have to be anything special. Just focus on getting into the habit of blog writing every day. It doesn’t have to be a blog post.

It can be a Facebook post, a tweet, a blog comment, an email, or something else. The more you practice, the better your content will be.

Learn to accept criticism

The sooner you admit that no one is perfect, the sooner you can grow from your mistakes in blog writing. Although criticism can be harsh, any feedback gives you a chance to improve. The last thing you should do is start a public battle with your faults. They are your audience, too. And audiences want to be heard, acknowledged, and valued: this will not only help you become better at what you do, but it will also help you build long-term relationships based on trust.

Longer content gives better results.

You are unlikely to be attentive, engaging, and useful if you formulate less than 2,000 words. Long-form content provides more room for in-depth analysis. It provides more value to the reader and gives you – the author – more credibility.

Naturally, such content allows users to spend more time on the blog site. In addition, such content allows you to include more keywords without spamming. Therefore, longer posts mean more organic traffic, social media success, and higher rankings in search results.

Be yourself

Having a unique blogger voice means blog writing in your style and authentic way. When you develop a personal voice, you don’t have to worry about finding other ways to distinguish yourself.

Don’t worry: it’s something that comes with time and experience in blog writing. If you’re still waiting for that crucial moment, here’s a simple exercise you can try.

Instead of blog writing for an entire audience, imagine that you are writing to one person you know. That way, you can eliminate the pretense and talk about who you are rather than who you want to be.

Provide a series of articles

An article broken up into shorter posts and published over a while is a smart choice for bloggers.

There are several ways to do this. You can choose a central topic and devote a separate post to each aspect. Or you can do a regular series of articles on your research topic in detail. Before you start blogging, outline all the posts, but approach each as a whole article.

Include images in every piece of content

Not every picture is worth a thousand words, but the right picture can give the content some value. Images encode concepts in our memory in a way that text can never do.

Their enormous appeal is known as the “image superiority effect. In simpler terms, this type of content attracts more attention, and images are more interesting than texts.

This doesn’t mean you should make your messages full of graphics. You should use images along with the text when explaining complex concepts and lengthy procedures. Use them so readers can pause from long blocks of text. The rule of thumb here is to add one image for every 350 words.

Incorporate data into your content

Data-driven content is based on facts rather than assumptions supported by numbers and research: this will help you stand out as credible and trustworthy. By definition, data is factual information derived from experiments, surveys, or tests and used as the basis for conclusions. Your sources can be anything from experiments and scientific research to popular magazines and other people’s blogs.

Create video content

As far as sound is concerned, this also applies to video content. Video content is also based on a text or script. You can film yourself introducing the topic, record audio and voiceover, or make a silent video. Each of these options has its advantages. Your choice should depend on the topic and the viewer you are addressing.

Online video is considered the future of content marketing, and for a good reason.

Everyone is busy; millions of people would rather watch a short instructional video than read text. In addition, production costs are low, and the technology is easy to use.